VELO Nicotine Pouches
VELO is one of the leading global brands of nicotine pouches. Depending on your jurisdiction, tobacco-free products are available in many different strengths and interesting and unique flavours.
Contents
- 1 What is VELO?
- 2 Where are VELO pouches made?
- 3 How does VELO work?
- 4 What strength does VELO come in?
- 5 What size are VELO pouches?
- 6 What countries are VELO available in?
- 7 Top 10 VELO flavours
- 8 Which UK supermarkets sell VELO pouches?
- 9 How many VELO pouches are in a pack?
- 10 Do VELO pouches contain tobacco?
- 11 What ingredients do VELO pouches contain?
- 12 Are VELO pouches snus?
- 13 Are VELO pouches safer than cigarettes?
What is VELO?
VELO is a white oral nicotine pouch. The brand originated in Sweden but is now owned by its parent company, British American Tobacco (BAT).
The story of how VELO came to be begins with a brand called EPOK. It was a white snus product that was popular in Sweden and made by a company called Winnington AB. In 2017, EPOK was purchased by BAT.
In 2018, EPOK was discontinued and replaced with two brands with equivalent products. VELO targeted the US market, while LYFT was sold in Europe. Both brands were a hit, but BAT consolidated them under the VELO name and relaunched LYFT with its own line of flavours.
Where are VELO pouches made?
VELO pouches used to be made in Sweden. However, since their acquisition by BAT, they have been made in Europe, chiefly in Denmark and Hungary.
However, because VELO is a huge global brand, they plan to open manufacturing plants worldwide, particularly in the US.
How does VELO work?
VELO nicotine pouches work through a process called oral mucosa absorption. You put a pouch in your mouth, hold it against your lip, and the nicotine is absorbed through the lining of your mouth and into your bloodstream. Simple.
What strength does VELO come in?
VELO comes in many different strengths, but it’s important to remember that it can depend on where you live and your local regulations.
VELO pouches are available in the following strengths:
- 4mg
- 6mg
- 8mg
- 10mg
- 11mg
- 14mg
- 17mg
What size are VELO pouches?
VELO pouches are also available in either Slim or Mini versions. The Mini option tends to be in the weaker strengths, like 4mg, 6mg, or 8mg.
As for their relative dimensions:
VELO Mini: 10mm x 12mm
VELO Slim: 12mm x 14mm

What countries are VELO available in?
VELO pouches are available in the US, UK, and Europe (with some exceptions like Germany, Belgium, and the Netherlands).
Top 10 VELO flavours
VELO pouches come in a wide array of flavours. Here are ten of the best based on personal preference at the Daily Pouch and customer reviews.
- VELO Citrus Mint
- VELO Ruby Berry
- VELO Polar Mint
- VELO Freeze
- VELO Urban Vibe
- VELO Tropic Breeze
- VELO Royal Violet
- VELO Cinnamon
- VELO Peppermint
- VELO Dragon Fruit
Which UK supermarkets sell VELO pouches?
VELO pouches are widely available in the UK. You can grab a can in Sainsbury’s, Tesco, The Co-op, Asda, and Morrisons, as well as newsagents, petrol stations, tobacconists, and more.
How many VELO pouches are in a pack?
There are 20 VELO pouches per can or pack.
Do VELO pouches contain tobacco?
No. VELO pouches are made with pharma-grade nicotine that is extracted from tobacco plants. However, the product does not contain tobacco.
What ingredients do VELO pouches contain?
VELO pouches contain pharmaceutical-grade nicotine, alongside other plant-based materials, and sweeteners and flavourings.
Are VELO pouches snus?
While the two products have similarities, the key difference is that snus contains tobacco, while VELO pouches are tobacco-free.
Are VELO pouches safer than cigarettes?
Yes, Combustible cigarettes have a long history of causing death and illness due to the presence of tar, carbon monoxide, formaldehyde, benzene, and about 7,000 other chemicals.
Nicotine pouches don’t contain these properties and are at the opposite end of the scale of relative harm.
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