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It’s Time to Get Behind the 20IsPlenty Campaign

A breakdown of how 20IsPlenty aims to set clear rules for nicotine pouches, from a 20mg cap to youth protections.

“This can’t be like vaping, where ridiculous public health figures or neurotic parents undermine the quality and effectiveness of the products.”

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Printed public consultation responses in front of an EU building, illustrating scrutiny of NGO claims about tobacco and vaping policy submissions.

Clearing the Air Shines a Light on NGO Impact Unfiltered

Clearing the Air has published a great piece of investigative journalism looking into the shenanigans of a small Brussels-based anti-nicotine …

Ex-smoker holding an e-cigarette outdoors, with a blurred cigarette packet in the background, illustrating smoking cessation and relapse prevention.

Interesting New Paper Explores Smoking Relapse Data

A new paper published in Addiction looks at an important but oft-overlooked question about smoking cessation via e-cigarettes. Let’s see …

Disposable vape and rechargeable vape placed side by side on a desk with marked-up articles on vaping regulation.

Inept Limerick TD Gets the Basics Wrong on Vaping

Ireland has a seemingly never-ending supply of really thick politicians. The latest entry into the Pantheon of Clowns is Limerick’s …

Urban Pakistan street scene with a newspaper and an unbranded nicotine pouch tin, representing media scrutiny of oral nicotine products.

Media Watch: Biz Times in Pakistan Sounds a Misleading Alarm on Pouches

Pakistan is one of the more interesting markets for nicotine pouches. The country has an existing predisposition to oral nicotine; …

Ferrari Formula 1 race suit featuring ZYN branding among major sponsors ahead of the 2026 season.

Ferrari’s F1 Race Suits Features ZYN

While I’d probably stop short of claiming ZYN is the Ferrari of nicotine pouches, the market-leading pouch is about to …

Desk with printed BBC nicotine coverage, highlighted statistics, and a laptop showing news headlines.

The BBC is Still Not Impartial on Nicotine

The latter months of 2025 were rough for the BBC’s reputation as an impartial news broker. In November 2025, Director-General …

Rock guitarist in a top hat performing on a dark stage, evoking classic 1990s rock imagery.

Pouch Patrons #2: Slash from Guns N’ Roses

This week, we’ve got a nostalgic pick for Pouch Patrons in Slash from Guns N’ Roses. The lead guitarist’s snus …

Editorial image illustrating rising nicotine pouch use in Great Britain, combining an urban UK setting with data-style visual cues.

Study on Nicotine Pouch Use in Great Britain Between 2020-2025

A busy Christmas period meant I missed a new paper on nicotine pouch use by Harry Tatan-Birch, Sarah Jackson, and …

A stand-up comedy stage with a single microphone under a spotlight in a dimly lit US comedy club.

Pouch Patrons #1: Shane Gillis

While these pages typically celebrate smoking alternative advocates, it’s time to shine some light on some of the well-known men …

Modern Silicon Valley tech office with nicotine pouches visible as a workplace perk

Media Watch: WSJ on Pouces as Tech Perks

During the pandemic-era tech boom of 2020 to 2022, tech companies went to incredible lengths to hire and retain staff. …

Florida courthouse exterior representing the Palmer v. ZYN nicotine pouch lawsuit

Florida Court Continues Language Wars Against Pouches

The language wars against tobacco continue, but this time the forum is not some WHO presentation, but an attempted class …

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Sting Free Blue Mint Nicotine Pouches now available in the UK

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Haypp – 10% off your first order

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