
The False Claims That Keep People Smoking
A troubling analysis reveals that many UK adults and smokers believe vaping is as harmful as smoking, discouraging them from quitting.

A troubling analysis reveals that many UK adults and smokers believe vaping is as harmful as smoking, discouraging them from quitting.
Latest

opinion
Philip Morris Italia faces a €7 million fine for calling 'smoke-free' products 'smoke-free', highlighting the absurdity of modern tobacco control.

media watch
Bhekisia is a South African non-profit that styles itself as “The Centre for Health Journalism”.

media watch
There is a seemingly never-ending supply of articles that incuriously promote World Health Organisation (WHO) sensationalism on nicotine pouches.

opinion
RTE's coverage of nicotine pouches misleads with false equivalences and misinformation, failing to provide balanced journalism.

media watch
When the Labour government pushed through the irrational disposable vape ban in June, 2025, the problems were obvious.

opinion
ASH Scotland CEO Sheila Duffy compares vape vapour particulates to air pollution, but her claims lack scientific credibility and context.
Topic

media watch
There is a type of marketing called native advertising.
media watch
Adult smoking in the UK was about 45% in the mid-60s.
media watch
A recently released UC San Diego study claims that vaping flavour bans are instrumental in dropping vaping rates.
Topic

opinion
A new We Are Innovation poll reveals how quitting smoking benefits both smokers and their loved ones, with insights on nicotine pouches as a quit aid.
opinion
The WHO's paper on nicotine pouch marketing is filled with exaggerated claims, weak arguments, and a lack of understanding about harm reduction.
opinion
Health Policy Watch's opposition to Bangladesh's exclusion of vapes and pouches from tobacco control laws ignores harm reduction and prioritizes ideology over public health.
Topic

information
Why a 20mg nicotine pouch cap makes sense. Strength arms races, retailer responsibility, and why “20 is plenty” protects consumers and harm reduction.
information
Ferrari’s 2026 F1 race suits will feature ZYN branding. Is this a tobacco throwback or a sign that smoke-free nicotine is entering the mainstream?
information
Slash’s journey from cigarettes to snus shows how reduced-risk nicotine can help people quit smoking and why adult access to alternatives matters.