Richard Crosby 2 June 2023


This is my second review of a product from the ‘LOOP’ range produced by ‘Another Snus Factory‘ of Sweden – so you know it’s coming from a manufacturer who knows what they’re doing. You can see my review of the LOOP ‘Jalapeño Lime’ pouches here.

LOOP offer a range of interesting flavours a little different from the norm… I’ve tried LOOP pouches before – but not got around to reviewing any – so here we go –

Today I’m going to be looking at the ‘Salty Ludicris’ flavour from LOOP.

The LOOP pouches come in a typical style can with waste disposal area at the top – but I really love the unique designs of the various flavours. The ‘LOOP’ logo varies across the whole range, and they have a cool, simple design. The labels also have an almost matte feel – which gives a feel of quality to the product.

Opening up the can the smell of liquorice is unmistakable – with sweet notes of fruity berry thrown into the mix. The pouches are nice and pillow like – they’re not skinny – which I know a lot of people prefer – but personally I like a reasonably fluffy pouch. They are long and slim in format and sit comfortably in the mouth.

The flavour is certainly unique – it’s not a combination I’d have come up for a dessert – let alone a nicotine pouch – so it’s nice to try something new. The taste is very much as described – and I’m a big fan. It’s a salty licorice base flavour with sweeter hints of berry making it a mild, interesting and very moor’ish flavour. 

The pouches I got were 2/4 on LOOP’s strength scale – putting them at 10mg/g. This is a little weak for my personal tastes – but the flavour is enough to have made me make short work of the can I received.

I’d highly recommend checking out the entire LOOP range – certainly if you’re looking for a flavour outside the normal (my next LOOP review is for ‘Jalapeño Lime’). They’re also made to a fantastic quality, don’t cause any gum irritation and you can comfortably use until the flavour runs dry after up to an hour.

If I can get my hands on some stronger pouches of the same flavour – the LOOP ‘Salty Ludicris’ could easily become a personal favourite.