Review: VELO ‘Royal Violet’ (6mg) Nicotine Pouch
In the relatively new world of nicotine pouches, where new brands seem to pop up almost every week, standing out requires a blend of quality, innovation, and a keen understanding of consumer preferences. VELO has managed to strike this balance effectively, particularly with their ‘Royal Violet’ Nicotine Pouches. As we look at this product, it’s essential to note an exciting development: VELO is undergoing a comprehensive brand refresh that encompasses their entire range, promising to bring a fresh face to their well-established line. This review will explore the VELO Royal Violet, soon to be known as ‘Purple Grape,’ focusing on its unique characteristics, flavour profile, and the overall experience it offers.

Contents
Unique Features of VELO Royal Violet
VELO has carved a niche in the nicotine pouch market with its innovative approach and product quality, and the Royal Violet variety is no exception. As we look at its profile, it’s crucial to note that VELO Royal Violet Nicotine Pouches stand out for their distinct blend and strength. Specifically designed in a mini-size format, these pouches are tailored for users seeking a low-strength nicotine experience, with each offering a 6mg dosage. This specific strength caters to a broad audience, particularly those who prefer a milder nicotine journey. ZYN offer similar strengths and size formats… but for me their pouches are a little dry and they seem to lack the imagination of the folks at VELO. The mini format pouches from Velo also come in a much small can than the usual size.
What’s more, the upcoming brand refresh, encompassing the entire VELO range, signifies a shift in look and naming for these products. This change reflects VELO’s commitment to smoke free products but one also can’t help but wonder if they’re perhaps avoiding the more ‘fluffy’ flavour names that can cause issues from those who might point to (entirely unproven) potential youth appeal. I’m not sure ‘Royal Violet’ really fits that bill but honestly I prefer a name that’s a little more descriptive and less embarrassing to ask for at a store counter! ‘Purple Grape’ as this flavour will become works for me just fine.

The VELO Royal Violet’s unique selling point lies in its flavour profile – a sophisticated blend of red grapes with just the right hint of acidity. This combination provides a tasteful balance, offering a sensory experience that is both refreshing and satisfying. The grape flavour, while distinct, is not overpowering, making it an ideal choice for those who savour nuanced taste profiles. I for one much prefer the fruity flavour choices rather than the countless varieties of mint on the market.
Flavour Experience
The flavour profile of VELO Royal Violet Nicotine Pouches is an interesting one. The blend of red grapes with a subtle hint of acidity offers a refreshing and unique taste experience. The flavour, reminiscent of rich, ripe grapes, is neither too sweet nor too tangy, striking a perfect balance that appeals to a wide range of palates.
This grape flavor is particularly noteworthy for its ability to provide a satisfying taste without overwhelming the senses. It’s a gentle yet distinctive flavor that lingers pleasantly, making each pouch a delightful experience. Such a nuanced flavour profile is ideal for those who appreciate a sophisticated and well-rounded taste in their nicotine pouches… or fancy something fruitier than a mint akin to toothpaste! (Okay… mint isn’t that bad… I use them… but honestly there are just too many!)
Convenience and Discretion of the Mini Size

The VELO Royal Violet Nicotine Pouches are designed with size in mind. The mini size of these pouches is a standout feature, allowing users to enjoy their nicotine experience without drawing attention. This discreet nature is a significant advantage in various social and professional settings where conspicuousness might be a concern. I myself have a preference for a plumper pouch – however with the small size and lower strength than my usual – these make for a secondary pouch for me (I like to carry something high and low strength).
For people new to nicotine pouches, the mini format is perhaps an easier introduction and it can be easily placed under the lip, offering a comfortable fit and a subtle nicotine release. This ease of use, combined with the appealing grape flavor, ensures that the VELO Royal Violet provides a satisfying experience both in terms of taste and practicality.
Ideal User for 6mg Strength
The VELO Royal Violet Nicotine Pouches, soon to be known as ‘Purple Grape’, are for me a little on the weak side, but I prefer this in the evening. The 6mg strength of these pouches is tailored for users who prefer a milder, more subtle nicotine sensation, offering a gentle introduction for those new to nicotine pouches or a comfortable option for regular users seeking a less intense experience.
Purchasing Options and Locations

When it comes to purchasing VELO Royal Violet Nicotine Pouches, consumers are afforded a variety of convenient options. These pouches are readily available in both physical retail stores and online platforms, ensuring easy accessibility for all users. One notable physical retail location in the UK is the Co-op, where VELO products are prominently displayed and available for purchase. This accessibility in mainstream stores underscores the product’s popularity and consumer demand.
For those who prefer the convenience of online shopping, VELO Royal Violet Nicotine Pouches can also be purchased directly from the VELO website. This option not only provides the ease of home delivery but also often presents opportunities for exclusive online offers and promotions.
Moreover, the upcoming brand refresh across the entire VELO range, including the Royal Violet, further signifies the brand’s dedication to evolving with consumer preferences and market trends. This rebranding effort is likely to enhance the online and in-store presence of the product, making it more appealing to both new and existing customers.
As we conclude this review, it’s clear that VELO Royal Violet Nicotine Pouches offer a unique blend of flavour, convenience, and accessibility, making them a distinguished choice in the nicotine pouch market.
If you’d like to earn 200 ‘Velo+ points’ on your first purchase which can later be redeemed against future orders – follow our referral link here.
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